Microsoft wants to turn the phrase into an official trademark.
Microsoft have made a big deal about the hardware capabilities of the Xbox Series X. It is, undoubtedly, an impressive piece of machinery, and the one thing that Microsoft have put the spotlight on more than anything else is the Velocity Architecture, a catch-all term for the various new technologies and techniques Microsoft are using to make for a faster, more powerful, and more efficient console.
And it seems they want it to be much more than just a catch-all term. As spotted by Genaracion Xbox, Microsoft have filed an application for the trademark registration of Xbox Velocity Architecture. Microsoft do love their marketing phrases and buzzwords, so it’s not a surprise that they’ve taken this step with something that seems to be so crucial to the Xbox Series X’s hardware. Additionally, assuming that the rumoured Xbox Series S also uses the Velocity Architecture, we’ll probably be hearing a lot more of it in the future.
Microsoft are moving full steam ahead to launch the Xbox Series X in November (early November, according to leaks), and new information is reportedly scheduled for this month. Stay tuned, and we’ll keep you updated as more details come out way.